Selling Points of Estonian Spa and Wellness Tourism

“Recently I had to explain to a British tourism expert, why is it worth to take a spa-vacation in Estonia. She had been to Estonia before and therefore knew Estonian life in general. But she was extremely surprised when I told her that Estonia has almost 200 years of health and spa tourism experience. And when she heard about our price-level and different opportunities of treatments and services, she was totally speechless. After recovering from my praising speech, she asked me why don’t we promote local spa services and opportunities…”

This is a story from Sabina Kaukis, a spa blogger in Estonia.

So, it means that Estonia has extremely valuable spa traditions, resources and opportunities. Spa tourism could be the most special selling argument of Estonian tourism. But is our spa sector good enough in marketing and promotion?

Enterprise Estonia, which is responsible for overall promotion of Estonian tourism abroad, has chosen spa and wellness tourism as one of the focuses how to attract foreign tourist to Estonia. Their introductory brochure Wellness Holidays in Estonia brings out:

that our sauna could be called a Nordic spa – the bather warms himself at 100-degree Celsius and then whips himself with birch or juniper branches, charges into cold water with his body steaming, and cleans the skin with salt, honey, milk, and plant infusions;
how Estonian tourism farms allow foreigners to experience our native health culture – guests are fed with locally grown organic foods and the vacationer may augment these with ecologically friendly, classically healthy activities such as hikes in the forests and bogs, canoe trips, or horseback riding;
the variety of different environments for spa and wellness vacation – from rough beaches to top resort hotels, from country spas to pure outdoor experiences;
of course the uniqueness of Estonian mud – on 19th century in became clear to spa operators that in addition to water, air, warmth and light, the earth itself was extremely beneficial for improving a person’s health;
that there is something for every visitor – medical spas are popular next to wellness spas, adventurous water and theme parks, hiking trails, herb farms, and manor homes.

These are some keywords how Estonia describes itself as a spa and wellness destination. Soon we`ll take a look at how spa companies promote their services.

And by the way, it appears that nowhere else in the world there are not so many spas per capita – more than 40 spas for 1.3 million people. Even more, small Kuressaare town (15,170 inhabitants) has 1230 spa-hotel places – probably the most spa-filled town in the world…

First paragraph from SpaaBlog.

Marko Siller is a tourism and tourism education marketing expert in University of Tartu Parnu College in Estonia. Parnu College is well-known for its tourism education. Wellness sector is a continuously growing part of tourism industry, which makes wellness education an attractive field of studies.

Spa and Massage Therapy Flyers

Success in the spa and massage therapy business is largely driven through word of mouth recommendations from satisfied customers. Unfortunately, the process required to establish a loyal and substantial clientele can take far too long. To increase store traffic and gain referrals more quickly, well designed spa and massage therapy flyers will help promote a business and its services to a multitude of potential customers.

For the cost conscious therapist or business owner, spa and message therapy flyers are the perfect marketing choice. Since they are inexpensive to produce, frequent printing of updated editions will keep the message fresh and timely. A well designed marketing plan that includes aggressive flyer distribution will ensure that the company name and logo remains recognizable to prospective clients.

Flyer Design

There are a number of design elements that should be included in message therapy and spa flyers to attract and hold the recipients attention.

– Use Color instead of Black and White: Although color printing may be marginally more expensive, color flyers are far more eye catching than black and white. Color printing also conveys a sophisticated business image and a sense of legitimacy.

– Include an Attention Grabbing Headline or Photo: An appealing photograph and an interesting headline will draw the readerÂÂ’s attention. Always try and place this type of information in the center of the page where it will be the most conspicuous.

– Contact Information: In addition to the business name, location, email address, and phone numbers, always include relevant practitioner license numbers and the company logo. This can also be an area where a short bio of the owner and key employees can be incorporated.

– Highlight Products and Services: Since customers are savvy in Detroit, spa and message therapy flyers should include a detailed list of services, prices and benefits. Unique specialties can be detailed along with descriptions of the parlor and its atmosphere.

– Special Offers and Call to Action: Discount coupons can serve as an excellent incentive to make a phone call or book an appointment. Whatever the mechanism, the flyer should compel the recipient to seek further information about the business or its services.

Flyer Printing

For salon owners in Ann Arbor, Dearborn, Downriver, Flint, Grand Rapids, Lansing, Royal Oak, Troy and Detroit, spa flyers can help to raise visibility and attract new customers to the business.

Intensify your store traffic and gain referrals more quickly with well designed spa and massage therapy flyers. Detroit Print Shop can provide assistance with graphic design, logo creation and a variety of other printing options.

Spa and Aromatherapy Certification Programs

Find Spa and Aromatherapy Certification Programs in the United States and Canada. Today, spa and aromatherapy certification programs are offered at a variety of holistic and massage therapy schools. Students, who are interested in managing their own salon or dayspa, find that spa and aromatherapy certification programs offer in-depth training and education.

The broad assortment of wellness modalities included in one of these courses may include hot and cold stone massage, aromatherapy (essential oils, herbs, etc.), hydrotherapy, reflexology, detoxification, wraps, cellulite reduction techniques, facials, and other related mind-body therapies.

Depending on the school in which one enrolls, spa and aromatherapy certification programs may vary in length and curriculum. While a number of spa and aromatherapy certification courses are well over 500 hours, others may be completed through a series of holistic workshops and seminars. In addition, spa and aromatherapy certification programs that involve esthetics, cosmetology, nail technology, and massage therapy may be 1,000 to 1,500 training hours.

Spa and aromatherapy certification programs teach future spa/aromatherapy technicians how to blend and use oils in natural beauty care, how to help in natural healing and rejuvenation through holistic and beauty nutrition, herbal scrubs, bodywork, and even energy balancing like Reiki.

If earning your spa and aromatherapy certification appeals to you, then why not apply to one of several massage or esthetics schools to earn the education you need to succeed in this ever-evolving field of natural health and beauty? Once you’ve achieve your spa and aromatherapy certification, you have the option to work at luxurious retreats, salons and natural health and wellness cliniques around the globe.

If you (or someone you know) are interested in finding spa and aromatherapy certification programs, let professional training within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore career school programs near you.

Spa and Aromatherapy Certification Programs
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NOTICE: Article(s) may be republished free of charge to relevant websites, as long as Copyright and Author Resource Box are included; and ALL Hyperlinks REMAIN intact and active.

Spa And Hot Tub Buyers Guide

For many consumers buying a spa is a life changing event. It is an event often accompanied by stress, when the intention is to alleviate it. There are so many producers of spas, so many sizes and models, prices and quality levels. Making it more complicated is that many spas look and feel virtually identical, even though they are not. Adding further to the confusion some manufacturers use different names to describe similar features in an attempt to make their products appear distinctive. When confronted with so many choices, consumers often become overwhelmed. This guide will help you make a more informed decision about purchasing a spa by providing you with some basic facts. After reading this guide you will be well on your way to selecting the spa that is right for you, both practically and aesthetically.

How do I keep the water clean?

Proper water maintenance is vital to the enjoyment of your spa. While some sales people will try to convince you they can sell you a chemical free spa; that is not a practical option for truly clean water. Professional retailers and manufacturers most often recommend: Choosing a spa with an advanced filtration system, purchasing an optional ozone purifier with your spa and using mineral purifiers in conjunction with chemical-based sanitisers. These minerals can significantly reduce the amount of chemicals such as chlorine. Maintenance procedures are not difficult, and knowledgeable retailers will provide the start-up kit and instructions you need. Manufacturers recommend draining and cleaning your spa 3 or 4 times per year, depending on how frequently you use it and how well you maintain your water. In most cases this simple process will only take about an hour to accomplish.

How many of the spa’s jets are adjustable?

Real, beneficial hydrotherapy is directly related to being able to adjust each jet where it is needed. This is the standard by which physical therapy and athletic hydrotherapy systems are judged. A common point of consumer confusion is introduced when manufacturers load up a spa with lots of inexpensive, non-adjustable, stationary jets. Look for advanced jets that feature in- built durability such as bearingless technology, which oscillates with no moving parts and so will not wear out. It doesn’t make any difference how many jets a spa has if they are not properly located and plumbed to provide the correct balance of water, air and horsepower.

Is the spa full foam insulated?

All major manufacturers agree that completely filling the spa cabinet with polyurethane foam insulation significantly reduces heat loss, thus reducing heating costs. While this process adds to the cost of manufacturing, research has shown that full foam insulation provides substantial savings to the spa owner over time. In addition to greater energy efficiency full foam insulation locks the spa plumbing in place to support the joints when stressed as the jet pumps are turned on and off over time. Some manufacturers eliminate full foam insulation in an attempt to provide product at a lower cost.

How expensive is it to operate a spa?

The main cost of operating a spa is heating the water. If you have a full foam insulated spa with an insulated locking cover, the average daily cost is less than the price of a small bottle of water. In addition to the energy cost consumers should look carefully at the total cost of ownership. An advanced filtration system in conjunction with ozone will significantly reduce chemical expenses. Bearingless jets will not wear and need replacing. Also look for time saving features to reduce time spent on maintenance, thus increasing the enjoyment of your spa.

What do I need to know about horsepower?

Efficient plumbing, better jets, and flow control are more important than horsepower. A lower horsepower pump in an efficient spa will produce just as much jet power as a higher horsepower pump in an inefficient spa. Many manufacturers use oversized, high horsepower pumps to compensate for poor design. Other companies employ a more cost and energy efficient system to achieve the same ends.

How is the water temperature controlled?

Most quality spas have sophisticated digital thermostatic controls. These highly reliable modern systems are capable of keeping the spa water within 1 degree of any temperature you select. While this is important for comfort, it is also important for safety. You should pay particular attention to the control system if you have children who will be using the spa. Better control systems have safety locks and digital readouts combined with automatic cut off should there be any obstruction to water flow. A good indicator of the control system’s quality is to read and compare manufacturers’ warranties.

Is the spa installed indoors or outdoors?

A spa can be installed indoors or outdoors, although over 90% are installed outdoors. The two main considerations for installing a spa indoors are: will it fit through the door, and is the structural strength of the flooring adequate? Most importantly an indoor spa must have adequate and substantial ventilation. A typical 3-person spa weighs approximately 1,150 Kg when filled. The recommended foundations are: concrete pad of 75mm or thicker; or wood decking with a concrete foundation.

What should I consider for the control panel?

Not every spa control panel has the same ease of command, so test a control panel to verify it gives you the type of precision control you desire to fully enjoy your spa experience.

Will I have to install plumbing for my new spa?

No. All above-ground portable spas are filled with water using a garden hose. Check the spa can be conveniently and easily emptied.

Do I choose a synthetic or wood cabinet?

All cabinets used to be wood. A recent development in the spa industry is synthetic wood cabinets, which are now provided by many top-notch spa manufacturers. This product extends the “new look” of a spas surround, and eliminates the maintenance associated with wood cabinets. Synthetic wood cabinets are durable and UV-resistant, providing your spa with exquisite beauty for years to come.

What about the warranty?

This is one of the most crucial areas in the spa industry. Here are a few simple rules to keep in mind: A product warranty is a performance and reliability agreement between you and the manufacturer. Avoid spa manufacturers who add prorated and deductible provisions. Make sure you read the manufacturers warranty before buying, and compare coverage with other spas you are considering. Most quality spas will have at least 2-5 year warranties on parts, plumbing and labour without any service call charges.

What do I need to consider before purchasing a spa?

Consider “wet testing” a spa before purchasing. This means getting into a spa with water in it. All reputable spa dealers maintain filled demonstration models just for this purpose. Look for and verify that the seats provide lumbar support. When sitting in any seat, the water should reach at least shoulder level. If it does not, you will not get full hydrotherapeutic value. Lean your head back against the pillows. Make sure you do not have to hyperextend your neck to rest your head. If the spa has a lounge seat, make sure it is deep enough to keep you in the seat. Take notice of the alignment of jets with your muscles. Make sure they are massaging muscle tissue and not your spine. How convenient are the controls to use when you are seated in the spa? Stay in the spa with the jets on for at least 15 minutes. At the end of that time you will know whether the seating and jet arrangements are truly comfortable.

How much should I spend on a spa?

Quality spas are available in a wide range of prices. Just like cars, spa prices reflect features, materials and workmanship. The information in this consumer guide will help you determine the best spa for your needs based on value and performance. No matter which brand of spa you finally choose, we want you to be an informed consumer and have a satisfying spa experience.

Spa and Aromatherapy Programs – Common Studies

Find Spa and Aromatherapy Programs in the United States and Canada. With the growing number of the population turning to alternative and complementary health therapies, individuals pursuing entrepreneurial professions in holistic healthcare find that enrolling in spa and aromatherapy programs is an excellent way to achieve both personally and professionally rewarding careers.

Today, spa and aromatherapy programs offer candidates a comprehensive and practical education in spa therapies including an integrative course of study in Western, Asian and European spa/aromatherapy treatments. Some of the fundamental studies may include but are not limited to anatomy and physiology, holistic skin care, body therapies, waxing, Swedish massage therapy, Thai massage, reflexology, facials, essential oils and herbal essences, herbal body wraps, hydrotherapy, makeup application, aromatherapy, nutrition, hygiene, and other complementary health therapies.

Other continuing education and electives offered through these courses include training in raindrop therapy, energy healing techniques like Reiki; exfoliation methods, microdermabrasion, loofah scrubs, thalassotherapy, seaweed and mud masks, and stone massage. In many cases, students participating in these alternative programs also receive practical training in basic first aid and CPR.

Students who complete all required coursework in spa programs and aromatherapy programs can go onto working as professional entrepreneurs and open private spas, salons or day spas; or may choose to pursue work aboard cruise ships, in massage and wellness clinics, and other holistic health and wellness centers.

If you (or someone you know) are interested in finding these particular programs, let professional training within fast-growing industries like massage therapy, cosmetology, acupuncture, oriental medicine, Reiki, and others get you started! Explore spa and aromatherapy programs [] near you.

Spa and Aromatherapy Programs – Common Studies

© Copyright 2007

The CollegeBound Network

All Rights Reserved

NOTICE: Article(s) may be republished free of charge to relevant websites, as long as Copyright and Author Resource Box are included; and ALL Hyperlinks REMAIN intact and active.

Day Spa and the Offers For You

When you are looking out for a day spa, the best way to search is to go online and Google the information and check for yourself which day spa helps you get the most out of their deals on offer.

Always remember to arrive at the spa at least fifteen to twenty minutes earlier to your appointment, to enjoy the full time booked and so others are not kept waiting. When you arrive at a spa you will be taken to a changing area where you will get a locker to lodge your personal belongings. The spa assistant would first offer you a Spa Robe, and once you wear a spa robe, you will be taken to your treatment room where the therapy begins. Most spas have their rooms designed in such a way so as to put you in a relaxed mood. The rooms would include soft lighting with aroma candles, and a piece of soft music to help you relax and unwind in the cozy atmosphere.

Your personal Spa assistant would be with you throughout the session of your spa treatment with you in your personal area. Spa treatments include water therapy, massages, full body wraps, facials, etc. These services can take varying amounts of time. Check with your spa to see if they can also allow you at a good deal to a full day at the spa, with different spa treatments and a healthy lunch as well. Make sure that you voice your concerns to the spa personnel before, during and after the treatments. If you are uncomfortable at any time, you need to speak up right then.

Once your spa session is done and over with, you are now relaxed and can go ahead and change your robe. Now remember, usually while paying at the front desk the tips for the therapist’s are usually not included, so it would be wise, however, not mandatory to tip accordingly as deemed fit. If you enjoyed this session of spa treatments, you must now try to make such sessions with your convenience in mind a regular part of your life. Also get your family and friends to experience them as well.

People who consider using a spa they often question the “what’s in it for me”, and wonder about the proper etiquette when visiting a spa. It is thus always recommended that you visit a spa for a glimpse before you decide to invest in a spa treatment. This will help you to see for yourself and understand the facilities and learn the different treatments they offer. During the tour, feel free to ask as many questions as possible with regard to how the treatments work and what procedures are followed.

If you really need to get to a spa to unwind and relax, make sure you know what your getting into. Always follow the simple rule of the thumb, which would be to do your research and speak to the professionals of the spa you would like to get a service done from. Most of the time people end up at a spa and return not being happy or contented with the services, since expectations were not fulfilled. Don’t let that happen to you, rather when you pay a good deal of money to enjoy a spa experience, so it is important to remember to enjoy and relax the therapy offered.

Choose a day when you are free of errands and other obligations, so you can concentrate on the heavenly experience you would be going through. Finally, when you do walk in for that private time and siesta, make sure you arrive at the spa for your session at least a good deal earlier than your appointment time.